Yara’s agronomists work with local researchers and distributors/retailers to ensure that our crop nutrition solutions are tailored to suit local conditions. We also engage with food processing companies to demonstrate that crop nutrition has an impact on food quality and sustainability performance. Thus we also ensure farmers are better prepared to meet consumer needs for quality food.
In addition, we engage with farmers and share our knowledge through demonstration trials, regular meetings and seminars as well as providing specific documentation detailing the most suitable crop nutrition management programs for their locations.
Our local presence and market understanding is a combination of our global research on crop nutrition combined with our local presence and market understanding. In this way we optimize our offerings for the local conditions while leveraging our global knowledge and experiences from around the world.