Growers for the Future —
nurturing farms
for the next generation
To feed future generations, we need farmers. Meet some of the families working hard every day to provide food for you and your family – not just now but for generations to come.
Together we can grow the future
Farmers have passed on the knowledge of how to nurture their land from generation to generation.
Farming is a way of life, but it is continuously changing. Farmers need to adapt to new challenges such as climate change to keep their farms resilient so they can pass them on to the next generation.
Yara supports farmers with agronomic knowledge, digital tools and premium products such as YaraBela and YaraMila to ensure their farms are profitable, efficient and sustainable – today and tomorrow.
Meet these farming heroes -
They're dedicated to putting food on your table
The Frenk family
The Frenk family in Germany has been farming for 17 generations. Eight-year-old Tim dreams of becoming a farmer just like his father. He thinks farming is fun and is happiest when he's out on the tractor with his dad. Having food on the table is also important to Tim.
The Delorme family
The Delorme family in France has been farming for six generations. What's most important for the family is that their son Maxime, 21, takes over the farm. Maxime’s just as passionate about farming as his father, and every parent wants their children to do what they love.
How we can help keep farms efficient, sustainable and profitable
Digital farming
Efficiency
Our precision farming solutions help ensure that their crops get the right nutrients, at the right time, in the right place
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Sustainable business
Sustainability
Yara helps farmers make their farms more sustainable to meet a changing climate, environmental regulations and consumer needs
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Crop knowledge
Profitability
Yara works with farmers to make their farms more profitable by optimizing fertilization for the specific needs of each crop
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