100k users signed up
Making digital farming simple
Yara’s digital capabilities and innovations will be key to achieve our mission of responsibly feeding the world and protecting the planet. Based on input and insight from farmers, Yara’s Atfarm will become the gold standard for sustainable nutrient management.
Atfarm is a digital tool developed by Yara to help farmers around the world effectively monitor the growth of their crops. By using satellite images, Atfarm creates application charts for variable rate application (VRA) of crop nutrition.
VRA is essential for best practice nutrient management. Conditions on any given farm will vary when it comes to sunlight, soil quality, terrain, and other factors. This means that the nutrient needs of the crops will vary accordingly.
To ensure the crop reaches its full potential and to avoid unnecessary costs for the farmers, nutrient leeching and runoffs, crop nutrition should be applied based on the specific crop needs.
Since its launch in 2018, more than 100.000 farmers have started their digital precision farming journeys. And since then, numerous updates have been made to the tool, responding to input from farmers and Yara agronomists.
In fact, developing the product in iterations is a unique feature of Atfarm. A dedicated user research team across three continents brings new prototypes into the field with the farmers and brings the feedback directly to the developers. If they see a trend in the feedback, Yara is able to make changes to the tool quite quickly.
The biggest update to the Atfarm tool will come later this year, with new capabilities on weather spreading recommendations, sustainability, growth stage simulations, and pre-season crop nutrition planning among other things.
By making the complex simple and updated and tailored agronomic advice accessible to farmers all over the world, digital farming is the future of sustainable food production.
AtFarm Key Facts
Active in more than 15 markets
10M hectares registered