September 27, 2019
Yara wins award in Cannes for stunning film about the future of farming
Crop nutrition company Yara and the Copenhagen Film Company (CFC) won the Silver Dolphin in Internal Communications for their film “From Earth to Table”.
The prize was announced at the Cannes Corporate Media & TV Awards on September 26th. Winning a Silver Dolphin is one of the most celebrated achievements within corporate films. Yara was the only Scandinavian company receiving a prize during this year’s event.
– This is a film about one of the most important issues of our time; preventing hunger and feeding the world. We are proud that our message has resonated with the jury, and that our talented teams and collaborators have elevated us to the top ranks of global communications,” says René Hansen, Head of Brand at Yara.
The film opens:
“Mineral fertilizer has saved more lives than any other invention that mankind has created.”
Elaborating on this story, the film shows stunning imagery of nature, people and farmlands.
– The prize is a great compliment to the film itself, and to the team that achieved this together. It wasn’t an easy film to make. Receiving that recognition is amazing,” says Uffe Truust, the film’s director.
– The film works because it’s true to its purpose. Yara is a company that practice what they preach; feeding the world while protecting the planet is more than a catch phrase, says director Truust.
Truust is a critically acclaimed Danish film maker. He has directed numerous music videos, commercials, corporate films and documentaries. He has previously won a Danish Oscar for the band documentary Stages.
The two-minute film was shot over several months by two different film crews on locations across the globe. Hundreds of hours of footage were then spliced together to create a coherent story.
– It was a long and complicated post-production process. It was a fine balance between creating an emotionally capturing story and being true to the locations. That really took effort,” says Truust.
Mineral fertilizer plays a crucial and often overlooked role in global civilization. Since 1905, when Yara founder Kristian Birkeland discovered how to extract nitrogen from the air, mineral fertilizer has massively increased global food production, putting food on the table for billions. Population growth and climate change will make it even more important in the years to come.
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