March 31, 2015

Putting the coffee farmer first

Yara works closely with smallholder coffee farmers. Watch our video to learn more about how our agronomists tailor nutritional programs not only to the specific needs of a crop and prevailing soil conditions but also to the farmers’ economic situation and know-how.

Yara provides vital crop nutrition to coffee farmers worldwide to help improve productivity, increase yields and enhance quality in an environmentally friendly way.

In 2013, Yara launched the Coffee & Cocoa Innovation Platform, which aims to increase sustainable coffee production by putting the farmers at the center. Coffee farmers need adequate agricultural knowledge to reap the full potential of their farms. Yara’s crop nutrition solutions contribute to better quality coffee, more resistance to disease, a more reliable supply of beans, and a more sustainable way of farming.

“We put the farmer at the center of everything we do,” says Chrystel Monthean, Yara Value Chain Director.

Learn even more about how Yara engages with coffee farmers in our Coffee Slide Show.