The coffee market is a global business with many stakeholders, characterized by volatility and uncertainty. Today, one of the main challenges the coffee sector faces is profitability due to low productivity of smallholder farmers and coffee quality is under threat.
Coffee price fluctuations make profits hard to come by, particularly for smallholders, offering these farmers little motivation to invest in their coffee farms, closing the door for future generations of coffee farmers.
At the same time, the world is drinking more coffee, and demand is expected to continue to exceed supply. World consumption for 2019/2020 is estimated at more than 166 million bags (9,60 million tons), while forecasts predict it will increase to close to 200 million bags (12 million tons) by 2025. This happens as the impact of climate change grows exponentially, posing an ever-increasing challenge to coffee production.
To learn more about our food chain partnerships in the coffee sector, please send me an e-mail.
While the coffee industry works to move farmers from subsistence to business, the focus shall remain on profit and sustainability, hand in hand with a protected environment.
We think it is possible. Watch the video below to see how we are committed to sharing our knowledge.
Coffee production is labor intensive. Coffee trees need pruning, fertilization, weeding, crop protection, irrigation - in some countries - and many hands to collect the berries. It’s becoming more difficult to find people willing to do this hard, low-paid work.
At the same time, if nutrients taken from the soil during the harvesting process are not efficiently replaced, problems such as soil depletion and acidification will happen. If soil becomes unsuitable, then there is a high probability that farmers move elsewhere, cut down the forests and start again with the same practices, leading to deforestation.
With 26 long term strategic research trials and over 350 demo plots in both Arabica and Robusta coffees, Yara has proven consistent 10 – 15% yield increase and quality improvements by using our coffee nutrition management compared to common practices in the main coffee-producing countries.
Our trials also demonstrate lower carbon footprint and emissions per kg of coffee produced. All these factors are important drivers for value for specialty coffee farmers.
Yara is present in countries responsible for more than 90% of the global coffee production. Through knowledge sharing and training, we introduce sustainable fertilizer management. In Vietnam, the focus is on increasing resource efficiency and helping coffee farmers produce more from less, while in Tanzania we show farmers the connection between the use of fertilizer and crop yield.
Read what our customers from Vietnam and Tanzania have to say:
Immanuel Mhopaje grows coffee on his 1.6-hectare farm in the district of Mbozi, Tanzania. He noticed considerable improvements in flower, fruit development and ripening after using Yara’s crop nutrition solutions and application knowledge.
“I have built a three-bedroom house, and I can afford to send my four children to school.”
“The coffee cherries are now properly developed. It means better harvesting with less waste of fruits,” he explains. “I have increased my yields by 1.57 tons/ha compared with old farming practices.” Higher yields and productivity have increased his household income and improved Mhopaje’s livelihood.
The whole food chain, from Yara to the consumer, contributes to developing a sustainable coffee sector – economically, environmentally and socially.
Through its direct interaction with farmers in coffee-producing countries, Yara can play an essential role in solving the sustainability equation by empowering farmers through knowledge and better solutions to grow the best quality bean.
A balanced coffee nutrition program along with the proper form of nitrogen fertilizers – at the right time and right dosage – can help:
Yara’s global knowledge helps us adapt tools to local conditions, making sure farmers everywhere have the best opportunity to succeed.
Learn more about other food value chain partnerships in Yara