The digital farmer
As population grows we need to find a way to produce much more food, with less resources in a more sustainable way. The first major step-growth in agricultural production happed more than 100 years ago with the advent of nitrate based mineral fertilizer. Already then Yara played a pivotal role.
As our challenges grow we need new tools to even maintain, let alone improve the way we grow food. We believe Digital Farming is one key answer to these challenges.
Benefits for the farmer
Digital disruption can unlock multiple benefits for the farmer. As a consequence, the farmer has many more opportunities to optimize:
- More insights and information to informed decision making
- Granular optimization down to sub-square meter level
- Computer-driven decision support, basing complex decisions on facts and simulation
- Ability to access information
A step-change in food production
Digital farming give us the opportunity to realize a step-change in food production:
- Higher yield, as inputs are used to their full potential
- Higher quality, as we understand more deeply the complex drivers of quality from for example optimized crop nutrition application
- Less waste, as precisely the right amount of fertilizer is applied, tailored to weather, soil, etc.
- Higher value, as a result of optimized operations
Shaping the tools of the future
Digital Farming is set up to help shape the future tools from Yara. We explore how to transfer our unique knowledge and help farmers increase yield and reduce emissions based on new ways of collaborating and new technologies.
In March 2018 Yara launched Atfarm which enables farmers and advisors to optimize nitrogen application and fertilize variably based on satellite data and N-sensor algorithm.
The tool is now on the market in Germany, France and Argentina, and will be rolled out quickly. By utilizing our strong foundation Yara is well set to shape the digital future of farming.
Curious to learn more about Digital Farming in Yara?
Growing our portfolio
The Digital Farming team explore partners and acquisitions to expand Yara’s position in the precision agriculture space, whilst building strong in-house competence in parallel.
The acquisition of Agronomic Technology Corp (ATC) including the Adapt-N solution in November 2017 was part of our strategy to accelerate investments in digital farming. The company already has a strong commercial position in corn in the US, and is expanding to other crops and geographies, which will now be significantly accelerated together with Yara’s global footprint and knowledge.
In July 2018 Yara Digital Farming took over trecker.com. Trecker’s functionalities include optimizing farm operations, managing inputs and revenues and monitoring profitability per field. These features and the current footprint of Trecker are complementary to our existing Agro Office portfolio.
Want to learn more?
Discover how we work and our solutions for a sustainable agriculture and the environment.
