The digital farmer

The digital revolution in agriculture will allow a step-change in the optimum use of crop nutrition products, which help to feed the world and protect the planet.

As population grows we need to find a way to produce much more food, with less resources in a more sustainable way. The first major step-growth in agricultural production happed more than 100 years ago with the advent of nitrate based mineral fertilizer. Already then Yara played a pivotal role.

As our challenges grow we need new tools to even maintain, let alone improve the way we grow food. We believe Digital Farming is one key answer to these challenges.

Man flying a drone over a field
Man flying a drone over a field

Benefits for the farmer

Digital disruption can unlock multiple benefits for the farmer. As a consequence, the farmer has many more opportunities to optimize:

  • More insights and information to informed decision making
  • Granular optimization down to sub-square meter level
  • Computer-driven decision support, basing complex decisions on facts and simulation
  • Ability to access information

A step-change in food production

Digital farming give us the opportunity to realize a step-change in food production:

  • Higher yield, as inputs are used to their full potential
  • Higher quality, as we understand more deeply the complex drivers of quality from for example optimized crop nutrition application
  • Less waste, as precisely the right amount of fertilizer is applied, tailored to weather, soil, etc.
  • Higher value, as a result of optimized operations

Shaping the tools of the future

Digital Farming is set up to help shape the future tools from Yara. We explore how to transfer our unique knowledge and help farmers increase yield and reduce emissions based on new ways of collaborating and new technologies.

In March 2018 Yara launched Atfarm which enables farmers and advisors to optimize nitrogen application and fertilize variably based on satellite data and N-Sensor algorithm. 

In 2019 YaraIrix was brought to market. This solution is app based and can be used with the new developed tool N-clip that turns smartphones into a sophisticated nutrient sensor.

In the Digital Farming portfolio you also find solutions like Adapt-N, AgroOffice and Trecker.

Curious to learn more about Digital Farming in Yara?

Visit our digital hubs 

Digital farming platform Yara and IBM

Partnering with IBM

Yara and IBM will work together to deliver the world’s most comprehensive global digital farming platform for Yara’s clients globally by drawing on the two companies’ complementary capabilities: Yara’s deep expertise and footprint in the agriculture business and IBM’s digital platforms, expertise and services in data analytics, AI, IoT, Blockchain and research.

The Yara/IBM collaboration is centered around a joint vision to make a real difference in food production. The aim is to make farming more productive and more sustainable by combining more than a century worth of agronomic knowledge with pioneering technology.

Read more about the partnership in our press release

Want to learn more?

Discover how we work and our solutions for a sustainable agriculture and the environment.