Citizenship strategy

Yara’s overall strategy is one of growth, with its global position and business model as a solid platform. As a global company within a global industry, Yara is subject to a complex business environment and major trends such as globalization, growth and urbanization. These trends shape the world and international business, so it’s imperative that Yara understands them and responds to the challenges they present – both as a commercial company and as a corporate citizen.

At the core of Yara’s overall strategy lies the notion of sustainable business development, seen as a way of conducting business activities based on sound management, business success, environmental sensitivity and active relations to key stakeholders.

At the core of Yara’s citizenship strategy lie the principles of sustainable agriculture, seen as a way of conducting agricultural activities without causing irreversible damage to the ecosystem. This combines environmental stewardship with profitable farming and prosperous local communities.

Put in practice, Yara helps growers improve agricultural productivity and use their land more effectively. In other areas, Yara is cutting emissions from its own manufacturing plants and is making the technology commercially available. The company offers products to cut vehicle emissions, along with a wide range of other environmental solutions for industry.

The idea behind all this is to use Yara’s business experience, industry knowledge and vast operations to support sustainable development worldwide. Yara also adheres to the principles laid down by the UN Global Compact and is dedicated to contributing to the UN Millennium Development Goals, not least the goal of eradicating hunger and poverty.