Expertise means tailored solutions

A trial period convinced Colombian farmer Alejandro Escobar that Yara solutions should be in place on all 90 acres of his coffee.

"I could prove a 20 percent increase on total harvest productivity and significant improvement in the quality of the final product at the time of sale. And I can count on good consulting services and continued technical support from Yara," Escobar says.

Yara’s customers gain a knowledge margin from advice grounded in more than 100 years of experience, a wide product portfolio, and an array of support tools. Current conditions demand innovation, to balance the need for increasingly intense agricultural production with growing global environmental constraints.

The recommendations that helped Escobar are tailored to fit a precise profile of geographical conditions, crops and the dynamics of local markets.

Yara’s agronomists sometime explain that crops are like children - they need specific nutrition at certain stages of their lives. One aspect of this approach is crop focus. Rather than concentrating on external factors with a multitude of variations, such as soil condition, we keep our eye on what is constant - the plant itself.

When our customers understand the crop requirements we must then be able to provide the product portfolio to meet the needs of the developing crop. This means having the ability to deliver the products from our global plants and partners into the local market – sustainably.

Having access to the right products is one thing, applying them in an optimal way is another. We have spent many years developing application competence. This can be seen in our just-in-time application standards, fertigation expertise and many application support tools for our customers.

The Yara Crop Nutrition approach brings crop knowledge, a relevant product portfolio and expert application knowledge to the market, with sustainability always in mind. And this brings real results to growers like Alejandro Escobar.