Vision & Values

Vision

Yara’s Vision is to evolve from a leading player into the shaper of the nitrogen-based chemical industry. To succeed, we will deliver leading financial and operational performance, remain at the forefront of innovation and develop a company culture based on our core values of Ambition, Trust, Accountability and Teamwork. Our vision helps keep us aligned with the commercial realities of our customers, the market and the industry. And it helps us maintain a keen awareness of our social and environmental responsibility.

Mission

Yara’s Mission is to strive for better yield. It has three dimensions: First, we are dedicated to helping provide food to the world’s growing population in the most effective and sustainable way. Second, we are committed to delivering quality products and leading expertise that allow farmers and industrial customers better returns while minimizing ecological impact. Third, we are focused on meeting the investment community’s need for return, whilst building a sustainable business. 

Values

Yara’s Core Values are Ambition, Trust, Accountability and Teamwork. In terms of company culture and behavior, they encourage us to ensure high and inspiring standards of performance, be fair and honest, treating people with respect, take full responsibility for getting the job done and to set clear goals and strive for improvement.  We work constantly to develop a culture based on our values that recognizes and promotes high performance.

Goals

Yara has long-term Goals for our operations and results and in relation to the market and the environment. They aim to ensure that our activities and the use of our products in the marketplace are carried out profitably, responsibly, safely and in a sustainable manner. In terms of results, we aim to be among the top 25 percent of chemical companies worldwide, to be the most profitable fertilizer company in the world. In terms of operations, we aim to achieve an injury rate close to zero and to reduce our climate gas emissions by 25 percent. In terms of the market, we aim to increase our global market share to 10 percent within a business cycle and to be a driving force for sustainable development.