Market needs

Yara’s crop nutrition programs optimize yield, while meeting the increasingly stringent requirements of the marketplace.   Whether the issue is protein in grain, fiber strength in cotton, fruit quality or specific gravity of potato tubers. We support growers in producing quality crops that satisfy the food industry and consumers alike.

This means getting the right nutrients into the crop at the right time and in the desired quantities.   For example, the YaraLiva product range is one of the best ways of getting calcium into crop produce.  Calcium improves the strength of cell walls, ensuring less bruising of fruit in transit and increased shelf life for salads and vegetables.  The farmer wins, the store or supermarket wins and the consumer wins.

In addition, Yara’s crop nutrition programs can also ensure that produce satisfies the requirements of the food processing industry – high sugar content in sugar beet or cane, for example.