About YaraCultivating leading positions and strengths Vision - Aim for industry shaper performance Yara is uniquely equipped and committed to driving industry shaping performance through operational excellence, profitable growth and people development. Yara's safety and environmental record shall be of the highest standard. Mission - Strive for better yield Yara will deliver good returns for farmers and industrial customers, and returns that create satisfied owners. Our Values - Result oriented performance culture based on: Ambition Yaras business model and segments at a glance Yaras business model is built on the complementary strengths and risk profiles of the Companys three business segments Downstream, Industrial and Upstream.
Goals for long term value creation Yara will strive to deliver on both short -term and long-term performance. Yara will never sacrificve ong -term performance for shert-term payoffs and will never use long-term focus as an exuse for short -term performance.
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