1999-2003
In the autumn of 1999, Hydros management announced that the companys new strategy would be to develop the two main areas: Aluminium and Oil and Energy. The companys Agri business was not returning satisfactory results and was told that it needed to make radical improvements.
In 2000, Hydro and AECI, a local chemicals company, agreed to produce and sell fertilizer in South Africa on a joint venture basis.
At the end of the 1990s, Hydro Agri started to improve its position in the Brazilian fertilizer market, buying two new blending plants in addition to two plants already acquired.
The 28th November 2003 is one of the most significant dates in the first century of the companys history the announcement by Hydro to demerge the fertilizer business, at the time known as Hydro Agri.
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1999-2003
