About Yara

Vision and strategy

Yara logo

Our vision

As a global chemical company our vision is to be an Industry Shaper, aiming to set industry standards and being a positive force, developing the industry through performance and growth.  Our mission is to strive for better yield, delivering good returns for farmers, industrial customers, our owners and society at large.

We are committed to fostering an inspiring and innovative performance culture, based on our vision and mission, the Code of Conduct and the Ethics Program, and our four core values: ambition, teamwork, trust, accountability.

Our strategy

Our corporate strategy is based on profitable and sustainable growth, building on an unrivalled market position and a unique, flexible business model united with global corporate citizenship. The strategy is the company’s roadmap for industry shaper performance and long-term value creation.

With the current business platform, Yara’s goal is to increase its own-produced and JV sales volumes by 8 million tons from 2010 to 2016, which is an about 40% increase.  Reaching this objective will require productivity gains in the existing business as well as organic growth and step growth initiatives, seeking for new business opportunities.

Yara will focus on growing within nitrogen-based fertilizers; nitrogen for industrial applications; and sourcing of phosphate and potash to cover Yara’s needs in NPK production. Larger initiatives will focus on increasing production in regions with stable supplies of competitively priced natural gas for ammonia production, and phosphate and potash resources, expanding presence in high-growth markets and participating in consolidation in mature markets.

For all growth categories, scale, synergy and timing are important factors, along with strict financial discipline.

Creating Impact

In 2011, Yara introduced the concept of Creating Impact. This is a strategic framework for identifying and exploring connections between business and society. Recognizing how business solutions and societal interests intersect, Yara aims identify how mutual interests can create sustainable competitive advantages.

The scope of Creating Impact is to create value for shareholders, customers, employees and society at large, while providing Yara competitive advantages. This provides Yara with a framework for the engagement at World Economic Forum, the G20 summits and similar high-level venues. At these venues Yara contributes its knowledge towards global leadership on sustainable development of agriculture.
Leadership Agenda

Our Leadership Agenda supports our strategic ambitions. It concentrates on five areas the company needs to focus on in order to realize its industry shaper vision:

• To continuously drive profitable growth
• To be a leading enterprise in global agricultural development
• To drive strong performance and positioning on environmental solutions
• To perfect operations throughout the organization
• To ensure a company-wide focus on best practice corporate governance

Underlying the agenda is the drive to consistently explore new business opportunities. Such opportunities arise from global developments as well as the company’s knowledge base and market-oriented Research and Development activities.