The name ‘Yara’ represents a good harvest and a good year
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Yara aims to evolve from being a leading player into the shaper of the nitrogen-based chemical industry.
To succeed, we will deliver leading financial and operational performance, remain at the forefront of innovation and develop a company culture based on our core values of ambition, trust, accountability and teamwork.
Yara is uniquely equipped and committed to driving industry-shaping performance through operational excellence, profitable growth and staff development. Yara's safety and environmental record will be of the highest standard.
Our strategy, meanwhile, is to grow profitably and sustainably via six pillars of strength that involve our leading positions in such markets as ammonia, nitrates, balanced and specialty fertilizers. We’re also a leader in industrial nitrogen applications and the global leader in the marketing and distribution of all these products.
Our business model is built on the complementary strengths and risk profiles of our three business segments: Upstream (production), Industrial (co-products) and Downstream (sales, marketing and business support).
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