The name ‘Yara’ represents a good harvest and a good year
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Energy, ammonia and natural minerals are the basis for mineral fertilizer. Crops can be fed with mineral or organic fertilizer, but in both cases, the crop will utilize the same inorganic molecules. The production process simply takes nitrogen from the air to produce ammonia as the basis for all nitrogen fertilizers. Phosphate and potash are mined and transformed into products that can be taken up by plants.
Specialty fertilizer products (such as calcium nitrate and potassium nitrate) are targeted for growers of cash crops (fruits and vegetables).
The most advanced applications integrate fertilizer application and drip irrigation and adjust input (i.e., the amounts and mix of major and minor nutrients, and trace elements) to optimize plant performance (i.e., growth) continuously.
The better margins that tend to be achieved by growers of cash crops relative to those achievable with food crops have led to an increased demand (approximately 5 percent per year over the last several years) for specially formulated fertilizers demonstrating an ability to enhance yield and crop quality by applying the products according to crop-specific advice. Their use increases the grower’s return, helps meet the market demand for quality crops, and enables higher margins than those normally achieved with high-volume fertilizers.
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