The name ‘Yara’ represents a good harvest and a good year
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We base our business on a unique model that’s built on the strengths and risk profiles of our three business segments: Upstream, Industrial and Downstream.
Economies of scale
Low-cost gas
Simplification and productivity improvements
Strong product portfolio
The Upstream segment includes Yara’s large-scale ammonia and fertilizer plants as well as the global trade of ammonia.
Product innovation
Local market knowledge
Differentiation and branding
Technical competence
The Industrial segment develops and sells chemical products and industrial gases to non-fertilizer market segments.
Global presence
Agronomic and application competence
Downstream products cover both commodity and high-value crop segments. The product portfolio includes urea and upgraded products like nitrates, NPK and other value-added fertilizer products.
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